There are countless reasons for needing to start a fundraiser—emergency, medical cost, school team, etc. Regardless of the reason for needing to start a fundraiser, there are a few things that you need to keep in mind prior to asking others around you to support you through financial donations.
We know that you have options when looking for a fundraising platform, but at A Good Cause, we are committed to helping your fundraiser be a success, from initially setting up your fundraising campaign to seeing the largest percentage of funds, compared to other fundraising platforms, deposited into your bank account.
Here are five things that you’ll need when starting your fundraiser with A Good Cause:
Information About Your Cause
Step one of creating a successful fundraising campaign with A Good Cause is to provide information about your cause. People aren’t going to donate money to a campaign that simply says “Please Donate”. You’re going to need to give potential donors details and facts, explain to them the situation and why you (or the beneficiary) needs their financial help.
What is the reason for your cause? Why are you trying to raise funds? This is the information that potential donors and supporters are going to want to know; they need to know this information. Before you start a campaign, think about the “why” of your campaign. What is the motivating factor that is driving you to seek financial support from outside donors?
This is the area, where you should include as much information and specifics as you can. State what the fundraiser is raising money for (i.e., national soccer championship, or emergency medical bills), how the funds will be used (including any excess funds that are raised). This is your chance to appeal to potential donors’ emotions and generosity by essentially “selling” your campaign. The more information and specifics that you can provide, the better.
A good example of including information is by telling the story behind the fundraiser one such story is of a remarkable young woman from a small community in my home state. This young woman was the victim of a horrendous act of violence, which has left her with physical and mental disabilities, that she will have for the rest of her life.
As a result of her injuries, she has had dozens of surgeries performed to improve her quality of life and provide her with the ability to live as normal a life as possible. Due to the nature of her injuries and how they were sustained, those in the community and around the state know and are invested in her story. People want to know how she is doing, how her recovery is going and how life is for her now that some time has passed. Different news outlets have done stories on her, documenting her recovery.
In a recent news interview, it was brought to light that the family had been paying for all of her medical expenses themselves; and now she is turning to fundraising to help her get devices that will drastically improve her quality of life and allow for her to live a more independent life. Because her story is so well known around her community, providing additional details, such as, the cost of the devices and how they will improve her life were critical to having a successful fundraiser.
The second step in creating a fundraiser with A Good Cause is to include an image. We’ve all heard the saying before that “a picture is worth 1,000 words”, and it is so true! A Good Cause allows for you to include up to two images with your campaign, so that you can not only show who the campaign is for, but also why. When donors are able to link an image with a cause, it then becomes real. It is no longer just words on a website, it is a real, live person or group who is asking for help.
Images are such a powerful marketing tool, there is a reason why there are images included in news stories—the people and stories become real when images are included. The same can be said of your campaign on A Good Cause, including images that allow for potential donors to see who will directly benefit from their monetary donation. Some people have an easier time donating money, when they can see who will directly benefit from their donation, rather than an anonymous benefactor.
A good example of including an image with your cause, would be a fundraiser that brought my entire community together. It was my senior year of high school, and one of my classmates had been battling a brain tumor and things were not looking good. As with most major illnesses, medical bills mount quickly and can feel insurmountable. Thankfully, I lived in a community that was eager to rally around those around us and help those in need. For this particular individual, a fundraiser was organized where his picture and story about his battle with a brain tumor was shared all around the community. Those who organized the fundraiser provided information about the individual, his diagnosis and treatments up to that point.
As a result of their efforts, a fundraiser dinner was organized, where members of the community could come out and eat dinner with donations and proceeds going to this young man and his family to help cover medical expenses. At the fundraiser dinner, this young man and his family were there, talking to all those who came out to show support; expressing their love and gratitude to all those who were there to help lighten the load they were carrying. If his image and story had not been shared, the fundraiser and the impact would not have had as far reaching of an impact as it did.
The third step in setting up your A Good Cause fundraiser, is not a required step, but is highly recommended, and that is to include a video of some sort. In addition to adding images to your campaign page, consider adding a video to your campaign. While this is not a requirement to set up a campaign with A Good Cause, it is strongly advised. While a picture is worth a thousand words, a video is worth more! Videos can help you to tell your story through images, voice and music. Let the recipient speak for themselves about how financial donations will be used to bless and help their lives.
When I think of including media in a fundraiser campaign, I think of videos following a natural disaster that show supplies being organized and shipped to those in need. I also think of videos of necessary supplies being passed out to those who were hit hardest following a natural disaster. Small video clips such as these can have a huge impact, while appealing to people’s emotions, enticing them to donate.
Another example of the power of including a video clip in your fundraising efforts is one that I saw recently. There was a young woman, who I followed on social media. She had been battling an extremely rare form of cancer and was showing her followers the power of living and making life beautiful despite your circumstances. A couple of years ago, she began working with a videographer to document her story, so that when she was gone her story would continue to bless people around the world.
Unfortunately, she passed away from cancer a few months ago, leaving her documentary team with the task of finishing her story and producing it for the world to see. Prior to her passing, she had filmed a little video explaining why it was so important to her that her story be documented and shared with the world. She had a desire to leave a legacy of faith, fight and strength for her daughter, husband and other family members.
By sharing this small video clip, the necessary funds required to finish and produce her documentary were raised in a short amount of time. To me, this was a powerful example of how having a short video, explaining how funds will be used and the purpose behind the fundraiser can work to move mountains and make fundraisers a success.
Fourth, you’ll need to include a mini biography about the campaign creator when creating a campaign on A Good Cause. Campaign creators will need to include an image of themselves along with providing a small biography. This is your opportunity to talk about why this fundraiser is important to you, whether you are the benefactor or are creating the campaign on behalf of someone else.
For campaigns that are created for a team or club, a biography allows for you to tell facts about the club, i.e., accomplishments, upcoming schedule, awards, etc. Allow for potential donors to get to know you and your cause a little bit more.
Most people, won’t just give their hard-earned money to just anybody, when doing a fundraiser, many will want to know who the fundraiser is for, how the money will be used, and any other facts that are relevant to the cause. This is why including a biography when creating your fundraiser with A Good Cause, is recommended as it allows for donors to get to know you and who they will be handing their hard-earned money over to. This is especially important if you are creating a campaign on behalf of someone else, be sure to include how you know or are related to the benefactor.
Final step is to provide your banking information. You’re going to want to have a way to collect all the donations that your campaign receives, so you’ll need to provide A Good Cause with your banking information so that the funds can be securely transferred to your account. Without providing this information, you will not be able to access your funds.
You can rest assured that your banking information is safe with A Good Cause who has teamed up with Stripe to offer users a safe, secure way to have funds deposited into their account from their fundraiser.
By following these five steps you are more prone to have a successful fundraising campaign through A Good Cause. These steps are simple and small but have rewarding effects on the people who see, hear or read about your fundraiser. Be sure to implement all five steps in your next campaign fundraiser with A Good Cause and you’ll be amazed at the results it will bring.
Author: Ashley Christensen